“Promotion” or search engine optimization is an excellent way to generate free customer traffic. For effective search engine optimization professionals use a large number of special services, scripts and programs. A script for determining the position of the site, for example, is used to automatically and regularly collect relevant information.
When do you need a script to determine the positions of the site?
A script to check the positions of the site should be used if you start or already lead a company on the seo-promotion of your web resources. Certainly, it is better to install the script before you start promoting your site to have basic data on all the positions. So you can evaluate the effectiveness of the work as accurately as possible in the future.
Such a script is especially useful for seo-specialists, webmasters and digital agencies. In other words, anyone who needs to regularly take a large number of positions for a large number of their own and their clients’ sites.
How do I use a script to monitor website positions?
For 2019, there are several scripts from different manufacturers: private programmers and feature-rich web analytics services. Let’s look at the work of such a program using the popular Site Control as an example.
Essentially, this is a web control panel created in php. It is installed on a server or virtual hosting. After uploading the installation file to the server and installing the script, a convenient working panel opens.
Here it is easy to add sites to monitor, keywords, order automatic site audit and much more.
Setting up all the functions of the script can handle even a novice, as everything is very clear and in Russian. You can add the required number of users (employees working on the project).
The positions are determined online. The results are immediately displayed in the form of tables. You can literally watch the growth of sites for any keywords by the minute.
How can scripts do harm?
Any script places additional stress on the server. If you do not calculate the load correctly or if the script is poorly written by developers and uses resources inefficiently, then there is a danger that at one point your service will simply fall due to overloading. During a crash, you may lose all the backups with data from previous months, analytics, and user accounts.
Alternative ways to track site positions
An alternative way to regularly check positions is through cloud-based services. They have their own processing power, their own servers, databases, etc. They are perfectly protected from all kinds of overloads, power surges and other malfunctions. Consequently, monitoring of all the necessary positions will be carried out continuously, and the accumulated analytics will not disappear in any case. An example of such a service can serve as Serpstat, which in addition to the removal of the site positions, carries a lot of other very useful functions.
Some companies prefer the old-fashioned way to hire specialists who manually track the dynamics of positions on requests and analyze the data obtained independently. Naturally, this option is outdated, because the human factor can fail at any time. In addition, the speed and quality of such analytics cannot in any way compete with the speed and quality of cloud services.
Conclusion
The script determines the position of the site – a modern tool seo-promotion and web analytics. It will be useful to any website owner, as well as webmasters and employees of digital agencies. Usually installed on the server as an additional control panel. Setting up monitoring and control will not cause difficulties for anyone: inside the control panel all control elements are arranged logically and easily accessible.
The disadvantage is that the server can be overloaded by the script, which can cause it to crash. The consequence of a server crash can be the loss of all data accumulated during the monitoring. You may also have to reconfigure the server and the script. The script can be replaced by a cloud monitoring service or hired web specialists.
