When do you need a script to determine the positions of the site?
A script to check the positions of the site should be used if you start or already lead a company on the seo-promotion of your web resources. Certainly, it is better to install the script before you start promoting your site to have basic data on all the positions. So you can evaluate the effectiveness of the work as accurately as possible in the future.

Such a script is especially useful for seo-specialists, webmasters and digital agencies. In other words, anyone who needs to regularly take a large number of positions for a large number of their own and their clients’ sites.

How do I use a script to monitor website positions?
For 2019, there are several scripts from different manufacturers: private programmers and feature-rich web analytics services. Let’s look at the work of such a program using the popular Site Control as an example.

Essentially, this is a web control panel created in php. It is installed on a server or virtual hosting. After uploading the installation file to the server and installing the script, a convenient working panel opens.

Here it is easy to add sites to monitor, keywords, order automatic site audit and much more.

Setting up all the functions of the script can handle even a novice, as everything is very clear and in Russian. You can add the required number of users (employees working on the project).

The positions are determined online. The results are immediately displayed in the form of tables. You can literally watch the growth of sites for any keywords by the minute.

How can scripts do harm?
Any script places additional stress on the server. If you do not calculate the load correctly or if the script is poorly written by developers and uses resources inefficiently, then there is a danger that at one point your service will simply fall due to overloading. During a crash, you may lose all the backups with data from previous months, analytics, and user accounts.

Alternative ways to track site positions
An alternative way to regularly check positions is through cloud-based services. They have their own processing power, their own servers, databases, etc. They are perfectly protected from all kinds of overloads, power surges and other malfunctions. Consequently, monitoring of all the necessary positions will be carried out continuously, and the accumulated analytics will not disappear in any case. An example of such a service can serve as Serpstat, which in addition to the removal of the site positions, carries a lot of other very useful functions.

Some companies prefer the old-fashioned way to hire specialists who manually track the dynamics of positions on requests and analyze the data obtained independently. Naturally, this option is outdated, because the human factor can fail at any time. In addition, the speed and quality of such analytics cannot in any way compete with the speed and quality of cloud services.

Conclusion
The script determines the position of the site – a modern tool seo-promotion and web analytics. It will be useful to any website owner, as well as webmasters and employees of digital agencies. Usually installed on the server as an additional control panel. Setting up monitoring and control will not cause difficulties for anyone: inside the control panel all control elements are arranged logically and easily accessible.

The disadvantage is that the server can be overloaded by the script, which can cause it to crash. The consequence of a server crash can be the loss of all data accumulated during the monitoring. You may also have to reconfigure the server and the script. The script can be replaced by a cloud monitoring service or hired web specialists.

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So, the script is written to manage the data (eg, a catalog of products). It turns out that there is a certain number of products in your database, and then the program performs various operations on this data. So, the script is responsible for managing this data.

What is a script?
A script is a piece of code that performs a single task. In a broader sense, a script is a program that is written in scripting language and works with ready-made program codes.

The advantages of scripts
To manage online stores, scripts are chosen because they are easy to use. You do not need to have special knowledge to work with the script. A good script creates source files by itself, saving you from having to understand the codes.

The scripts are executed on the server, and the result of their work is processed by the browser (for the WEB). In the end, the user will see the same data on any operating system.

Cross-platform is an important advantage of scripts.

How to install the script
To install the script on your online store site, proceed in several steps:

• upload the script to your store via ftp-server;
• Set permissions on the specified folders (you can do it with any ftp-client, the description of permissions is given next to numbers);
• Run the installation form and specify the necessary data;
• Set up the script in the control panel.

Universal scripting languages: Tcl (Tool command language), Lua, Perl, PHP, Python, REBOL, Ruby. The most common is PHP.

The best script for the online store
The best script for any resource will be a script written for specific tasks. You are the creator of your business and you know best how to emphasize the individuality and uniqueness of this creation.

You should start by describing the specifics of the business or direction for which the application will be developed, and, based on that, move on to formulating the requirements.Many customers always start the conversation with tasks, most of which, as a rule, will never be demanded in the project, but will significantly slow down the development process. And it would be worthwhile to sit down and structure your input (your desires), the way you provide your services, the services you provide and plan to provide. After that go to the core of the application: describe the basic structure (home page, product catalog page, information pages) and requirements, based on the information you obtained earlier about the business/the direction of the business. All this will help you create a quality product in adequate time.

Which operations can be performed by the store’s staff themselves, and when do they need help from developers?

In principle, users can perform any operations which are performed via the administration panel or by uploading content via FTP (if this is stipulated by the functionality of the application). More qualified users can make changes to templates (change the design, placement of blocks on pages).For extending the existing functionality, fixing bugs that occurred or adding new items to pages or administrative panel is better to appeal to the developers of the site. Option “now try it myself” may cause even more serious consequences than it would seem at first glance.

What is included in the fee for creating the script (what services should you pay for)?
The basic price of the application should include everything that was specified during the creation of the requirements specification, according to which the development was performed. any additional “stuff” is always paid for separately. It is advisable to divide the development into several stages, and pay for it in the same way. At the end of the first stage, the client should always receive an application that is ready to perform its direct task of selling on the Internet.

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What is the benefit of SEO-script for the webmaster?
In the process of promoting Internet projects there is a constant need to analyze a huge amount of information. Tracking all the indicators manually is simply impossible (not to mention the fact to compare and record each change). Fortunately, there is no point in this, because there are now many services for the evaluation of key indicators affecting the promotion of the site. In particular, SEO-programs allow:

• Conduct an analysis of competitors;
• Gather information about the position of the resource on the requests being promoted;
• Analyze the quantity and quality of external links;
• Get data on the volume of traffic from various sources, and much more.

Additional functions of scripts for website promotion
As we have already said, on the shoulders of SEO-programs falls the solution of routine and time-consuming tasks. With their help, you can automatically check for duplicate titles and meta tags, “broken” links and other errors in the code.

In addition, such tools help solve local issues faster. For example, there are scripts for automatically compressing the size of images, which allows you to quickly optimize the loading speed of web pages. In general, there are many ways and variants of their application – it all depends on the imagination and skills of the specialist.

SEO-software package for “turnkey” promotion of the site
On the Internet you can find a huge number of scripts that supposedly allow full automation of the process of promotion of the Web resource. But, as we have said, all the programs operate under a certain scenario. Obviously, it is impossible to anticipate and program the full range of works that will be required to optimize the project. Moreover, some of these programs may even lead to sanctions from search engines.

Malicious SEO site promotion programs
Scripts that emulate the behavior of users are in great demand among unscrupulous optimizers. This method allows you to artificially improve the attendance of a resource, the depth of page views and other metrics that affect behavioral factors. However, Yandex and Google are constantly improving algorithms that monitor the search bots, and at any time may apply sanctions against a resource that uses them.

Another example – very often in order to quickly attract traffic and accelerate the promotion of sites, the script automatically generates content. However, in the end, its quality is not much different from the text, translated into Google-translator. First, it has a negative effect on behavioral factors and, therefore, negatively affects the conversion and ranking of the project. In addition, such content is unlikely to promote the resource for target requests because of the chaotic and uneven occurrence of key phrases in the text.

Conclusion
Thus, the scripts that are used to promote the site can both simplify the life of the optimizer and cause damage to your resource. Sometimes the price of using SEO-software from unscrupulous developers turns out to be too expensive – the project loses positions, or even falls under the search filter. Therefore, if you want not only to bring your project to the top, but also to keep a high place in the search engine ranking, we recommend applying to professional SEO-specialists and using only “white” methods of promotion.

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